How to make social media your bitch
Okay, let’s get that pesky, obligated shameless plug out of the way (feel free to skip a paragraph if you detest all sales copy).
If you’re struggling with graduating to a social media goddess, then maybe it’s time to call in the big pens. Hiring a copywriter or content creator (like Rust!) will not only save you the onslaught of wrinkles that accompany learning SM, but is guaranteed* to protect your phone from being thrown in a huff.
*Not guaranteed, but when someone’s writing all the snazzy captions for you, what’s there to worry about?
But hey, we get it. Not everyone can afford our magical minds (although our pricing is pretty darn good), which is why we take the time to fill this blog with handy hints and digestible advice. So if you’re willing to brave the depths of social media, then we’re willing to throw you one of those floating doughnut thingies to help you out.
First things first: what the flipping heck is ‘social media’? Well, according to our friendly neighbourhood Google Dictionary, it’s described a little (exactly) like this:
noun: social media; plural noun: social medias
- websites and applications that enable users to create and share content or to participate in social networking
Hmm, that still sounds pretty vague. Basically, it’s a bunch of constantly updating apps and websites that let you communicate, create, share and post content. This can be anything from a snap of your daily acai bowl to sharing an article about hover boards.
Since we’re using social media for business, the rules are slightly different. Like, they’re the same, but there’s an unspoken status quo about what’s professional and what’s just tacky (we know, it sucks – but we didn’t make the rules!).
To combat/adhere to this unspoken rule book, businesses and brands have started taking these platforms more seriously, whilst injecting a healthy dose of ‘their voice’ into the mix. It’s a curious combination, but one that has seen brands like A Bikini A Day morph into a triangle-shaped empire.
Growing a following on social media certainly isn’t everything (you need sharp branding and a mobile responsive website to back it up) but it’s certainly proven its advantages – and lead generations.
How do you float to this level, you ask? Well, there’s 10,001 articles on the net gushing about the 10 ten ways to grow your following and become #instafamous in weeks, but it really comes down to one (or three) thing(s): authenticity, consistency and knowing your audience.
Why bother preaching that you love tomatoes, when you can’t stand the sight of their creepy little seeds? In other words, there’s no point saying things that you don’t believe in, or do. The worst thing a brand can do on social media is make false promises and mislead their audience. A word of advice: they will figure it out. Your readers are smart cookies, after all. And they’re right there in the comments section, ready to sniff out your bullshit.
If you keep things organic, and stick to what you know, people will appreciate that and begin to trust you and your brand. Break that trust, and you’re looking at a PR nightmare and a drop in sales.
If you’re ever unsure on whether something is appropriate to post or share, minimise that browser and go back to your roots/list. What does you/your brand stand for? Is this information relevant and will your audience appreciate it? If these two questions line up, then you’re good to go. If not, either keep it in your saved file or find another way to use the information/general message in your feed.
Yeah, yeah, yeah, you’ve heard this one a thousand times. If you’re not posting regularly, why bother posting at all? It’s a cruel world baby, and people don’t stick around waiting for brands to get back from their fortnightly hiatus.
We have SO MUCH flipping content being thrown at us, and information is literally at our fingertips. If you can’t respond in time, someone else will do it for you. And if you can’t be bothered updating your feed for weeks at a time, then slowly but surely your audience will flee to another account for their daily source of inspo and info.
If you’re still confused by all of our mumbo-jumbo, then just try to remember this: whip yourself up a realistic, achievable, posting schedule, that you stick to – weekly. If that’s not your kinda appetizer, then may we suggest Planoly for your Instagram feed and taking advantage of Facebook Business scheduling? Renowned for making managing easier and the days longer. It’s really up to you – just don’t fuck it up.
Knowing Your Audience
If you’re at the stage of brand development/launching then you should have three degrees in your audience knowledge by now. For example, you should know (or predict) that Suzy is a budding entrepreneur like yourself that likes to see the guts and glory story behind a brand, typically spends 3 hours on social media per day, and does most of her online shopping between 8 and 10 pm on weeknights.
We don’t expect you to stalk them or anything, but doing your share of target market and audience research will do you WONDERS in the long run. If you’ve found similar businesses to you these platforms, then conduct a thorough sweep on their pages. What time are they posting, what is their engagement like, what time of day are people commenting?
There’s always going to be a bit of trial and error with these things, and since the algorithms are changing faster than your younger sister’s mood swings, try to refrain from screaming “I have no idea what’s gotten into you!”. Just take a deep breath, make a cup of tea and start fresh tomorrow.
As always, we’d love to know your feedback on this post. We write these articles FOR YOU – and maybe because we love writing, but mainly for you – and we want to make sure you’re getting the most out of us, without sucking our blood.
And with that note, good luck on your social media discovery!
Until the next brew,
What we do
Rust Creative write and manage words for creators. We work with clients to create authentic, engaging copy to use across their websites and social media channels. We also offer brand voice development, exploration sessions, blog writing and complementary cups of tea.
How we help you
We love working with small businesses and freelancers to define their voice and showcase their identity through words. Whether you're after a website copy refresher or in dire need of someone to take the reins of your blog - Rust is ready and waiting to help you out.