Is Your Brand a Positive Influence?
As digital businesses, we have a lot to answer for in terms of how we influence our audiences.
There’s been a lot of talk over the last year or so about how the accounts we follow affect our mental health and influence the younger generations – for better and for worse.
If you’re active on social media (which, if you’re reading this, means you are) then you’ve probably contemplated these same questions from time to time.
Do I follow individuals and brands that provide me with value? Are they making me feel better or worse about myself? What kind of example am I setting for my children/younger siblings/cousins, etc.?
As we tunnel deeper and deeper into the digital world, our ‘normal’ becomes ever-changing. After all, devices like Siri and Google Home didn’t exist a few years ago. Hell, 10 years ago touch screen phones were only just becoming a thing.
We’ve had some of the biggest technology advancements in the smallest amount of time recorded in history, and we think it’s fair to say that we’re still figuring out how that’s impacting our society long term.
Musings aside, it’s our responsibility as business owners, and figures of the internet, to question and analyse our effect on others. After all, what we’re building is supposed to benefit our customers. We’re supposed to be solving a problem for them. But are we simply filling one hole, whilst simultaneously creating three new ones?
At Rust, we try to be conscious of what and how often we’re consuming digital content, but we are far from perfect and still spend too much time swiping and scrolling through Instagram. Despite our flaws, we’ve thus far (and plan to continue to) been a platform that educates, inspires and interacts with our audience. We didn’t set out to be a global company within a matter of months, or focus on sell, sell, selling instead of sharing stories.
Sure, we need to make money to be a viable business, but we never set out for that to be an obvious element when you scroll through our feed. We believe that the right customers will come to us when they’re ready, because they trust our brand and like how we write.
We have however, come across some truly horrid brands whose sole purpose appears to be humiliation and making women feel shit about themselves. We’re not going to name names (reporting the ads is far more effective, anyway) but they’re out there. And people are falling for them and eating up every manipulative word they type.
Chances are, if you’re reading this then you’re not one of these businesses. We like to believe that we attract what we put out there, and that our community is one of kind, switched on women who wouldn’t do that to one another.
So, how can we ensure that we are a ‘positive influence’ on the internet?
That my friend, is the big question.
Ultimately, it all comes down to what we share and the language we use. Instead of always presenting unattainable lifestyles, we need to balance it out with behind the scenes snapshots and start honest discussions about the industries we work in.
Sure, nothing groundbreaking might come out of it, but the conversation will be there and hopefully provide some insight (this is what you’re getting into) or comfort (you’re not alone in this) to someone in need.
Until the next brew,
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Rust Creative helps women in their twenties fast-track finding their purpose. Through 1:1 coaching, group programs and specialised resources, we offer women clarity and direction so that they can ENJOY the most exciting decade of their lives. And tea, always tea.
The Rust Woman
AKA Our Ideal Client.
She's a savvy twenty-something looking for a safe space to he heard and supported. She's confident that she can achieve her goals, but she doesn't know how she'll get there – yet. She KNOWS she has a purpose but needs a helping hand to uncover it.