Five Business Goals for 2019
Hello, old friend, and welcome back to the Rust blog!
Like most of the industry, we took a short break over Christmas to recoup and refill our creative cups. Having a break from socials and clients also meant we could get really clear on our goals for the year and map out a plan for Rust in 2019.
Although the real list is four A3 pages long (ambitious much?) we wanted to share some of our more relatable goals for the year. They’ve all followed on from 2017 in one way or another, but now are sparkly and new and brimming with possibility and damn, are we determined to get them done.
Show up on Stories
As social media managers, we should be doing this already – no excuses. We regularly tell our clients the benefits of having a Stories strategy, and yet we *still* haven’t got into the groove of sharing our faces regularly on the gram. It’s actually one of our core goals for the business in general – get more personal – and showing y’all our day to day is just one elements we need to get on top of (and stat). We’re starting small, and ideally want to be on Stories at least once a week, every week, for 2019. If you’re reading this and haven’t seen us around – please, please pull us up on our shit.
Go full time, ASAP
If you read our A Year of Rust review, you’d know that going full time is a top priority for our head honcho, Viv. Although we launched in mid-2018, it was a slow launch; the kind that’s a result of winging it and testing the waters. We don’t regret a damn thing, but it’s also important to remember that we literally started from the bottom. No clients, no experience running a business, no certificate backing what we say. We’re incredibly proud of everything that Rust has become (so far), and are now going to focus on building our client pool and helping as many businesses as we can with their words.
Grow our community
We think we’ve got something pretty special going on over on the gram, and are excited to grow our little garden that is @rust_creative. Over the last six months, we established some brilliant business friendships, found a truck load of amazing artists, and have slowly cemented our place on the Internet as copywriters who know their stuff. This year, we want to bring more advice, more resources and more words to you all. And we want to become friends, too.
Launch more collaborations
Creative collaborations are our jam, and we’re stoked to make more magic with our favourite artists in 2019. We’ll continue to create just for the sake of it, and hopefully introduce you to some wonderful creatives along the way. In addition to any pieces we produce together, you can always find an interview with the makers on our blog. It’s a nice little cherry on top of the collab, and gives you an insight into the badass brains behind the biz.
Expand our product range
It’s no secret that we adore a good product or two. Last year, we launched our range of fine art prints, and got a taste for creating pieces for humans to hold, cherish and eventually stare at on their walls. 2019 means more print collections, and hopefully a product collab or two (Universe, are you listening?). We won’t say too much, because our ideas are very much that – ideas – but candles, stationery and tea-related products all sound pretty good to us.
Until the next brew,
Rust Creative helps women in their twenties fast-track finding their purpose. Through 1:1 coaching, group programs and specialised resources, we offer women clarity and direction so that they can ENJOY the most exciting decade of their lives. And tea, always tea.
The Rust Woman
AKA Our Ideal Client.
She's a savvy twenty-something looking for a safe space to he heard and supported. She's confident that she can achieve her goals, but she doesn't know how she'll get there – yet. She KNOWS she has a purpose but needs a helping hand to uncover it.