Taking Things Analogue
When was the last time you received something fun in the mail – that you didn’t purchase whilst drunk shopping or panicked about an event?
Uh huh, we thought so.
We all know that PR packages are alive and well, and using way too much disposable packaging (don’t even get us started on that one), but how else are brands reaching out to their audience offline?
And more importantly, how can you do so?
Sending a thank you note
Don’t roll your eyes, skeptic! Thank you notes and greeting cards are back and we are thrilled. There’s nothing quite as special as receiving a handwritten *personal* note (personal being the key word here) because you had a great meeting/it’s your birthday/you’re a new client.
And it doesn’t have to be hard, either. Chances are, you can find the recipient’s mailing address on their website/bottom of their newsletter (or if they’re a client, you should have it anyway, silly) and then take 5 minutes out of your day to send them some snail mail. Bonus points for sending it in beautiful, branded stationery like our word crushes Wild Spark Copy and Wordfetti do.
Sure, print advertising has its fair share of cons (dang expensive, shaky ROI’s, hard to pull off) but if done in the right way, it can be a great way to reach out to your audience away from all the clutter of newsfeeds and algorithms. That’s only if, of course, your target market actually reads or looks at said advertisements that you’re pouring your hard-earned marketing cash into.
A great example of print advertising done well is Koala Mattresses’ billboards. They’re cheeky, bold and provide a good chuckle on the morning commute. They started a conversation, a possible rivalry with IKEA and their brand awareness went through the roof.
On a smaller scale is the good old-fashioned magazine. People say that print media is dead, but clearly they don’t read the right magazines. We’re big fans of Frankie, which not only dishes out wonderful, thought-provoking articles, but also has a killer section of things and brands they’ve been loving recently. We found SO many brilliant small businesses and makers through Frankie; so if you’re audience still loves flipping through a certain mag, work your magic to feature in it!
Events and markets
Basically, just get your pretty little face out from behind the screen! Events are an awesome way to grow your community offline and put faces to the usernames you follow on the daily. If there aren’t any events in your area, try to look for coffee meetups or be a rebel and start your own thing. The Honest Jones did this recently and we’re only *slightly* devastated that we don’t live in Sydney and can’t join in.
If you have a product based business, then you’ve probably frequented the markets at one point or another in your career. It’s something we’ve been contemplating for our print store, as it’d be great to get feedback from a market that isn’t familiar with our brand (stay tuned), which is why we’re recommending it for you. If you don’t have the time to do a weekly stall, look for monthly markets or seasonal events (e.g. Christmas, Easter, etc.) as they tend to generate a larger crowd and create a higher demand anyway.
Got any other tips for taking an analogue approach in your biz? We’d love to hear them, and share them with our community over on Instagram.
Editor’s note: Yes, we DO see the irony of writing about this on a blog, but hey, what’s a gal gonna do?
Until the next brew,
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Rust Creative helps women in their twenties fast-track finding their purpose. Through 1:1 coaching, group programs and specialised resources, we offer women clarity and direction so that they can ENJOY the most exciting decade of their lives. And tea, always tea.
The Rust Woman
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She's a savvy twenty-something looking for a safe space to he heard and supported. She's confident that she can achieve her goals, but she doesn't know how she'll get there – yet. She KNOWS she has a purpose but needs a helping hand to uncover it.